Selling a House Series #5 – Creating an Ad and Marketing Your House

So you want to sell your home! You have already got your house for the market, found a realtor, and came up with the right listing price, and fixed up the problem areas, so now it’s time to create ads and market your house. This “Selling a House Series” is made with years of experience on the best way to get your ducks in a row so you can sell your home at the price you want. Use the following the tips below to make the process much smoother on you…

Create an Eye-Catching Ad

In order to get your house in the best light, consider hiring a pro. Professional photos stand out and are taken in the best angles that really highlight the best points of your home. However, if that isn’t an option here are some pointers from professionals for getting the best photos of your home: First and foremost, do not use a smartphone or any kind of phone to take the picture’s. The best shots of your home should be taken with HDR (high-dynamic-range-mode) capabilities as well as with a wide-angled lens. Wide angles lens will capture the whole room without making the room appear smaller than it actually is. Also, store away small appliances, moveable art, and knick-knacks. We want potential buyers to focus their eyes to the key elements of the room-fireplaces, large windows, exposed brick, etc…not the picture of Aunt Sally sitting on a horse in 1987. Also, be sure to take plenty of shots from every angle.

NOTE – if you get down on one knee and shoot the photo it will help the room feel spacious, without being dishonest.
Include a detailed description of your home with the photo. Begin with the basics-how many bedrooms, baths, etc.., Be sure to include any of the following that apply: Granite, fireplace, exposed brick, Maple, Gourmet. Some adjectives to avoid are: fantastic, charming, great neighborhood, spacious. These are too vague and often back-fire on sellers.

Use Social Media

Sharing those fabulous photos of your home on social media is acceptable. Who else has your best interest at heart then your friends and family? Even if they aren’t in the market of buying a home, they could possibly have someone in their network in the market of buying a home. Encourage your friends and family to share your post. You will be surprised how many real potential buyers this will attract.

Offline Marketing

You and your realtor can decide on which offline marketing to do. However, may prospective buyers still rely on “For Sale” signs in the yard. Many potential buyers, drive around in the neighborhoods they want to live in, and specifically look for signs.

Today’s world includes many different kinds of real-honest potential buyers. It is up to you and your realtor to seek each and every one of them. Marketing your home and using all the resources out there is going to help you- help them find their dream home.

Selling a House Series Posts

Tom Reese has 20+ years experience in helping his clients buy the homes they want at a price they can afford. Tom has helped his clients buy and sell property in every neighborhood in Northern Kentucky and Cincinnati.

About Tom Reese

Helping my clients attain their dreams has been the foundation of my success. With my strong attention to customer service, I have earned my clients continued support and referrals. Put my enthusiasm and dedication to work for you!

Call Tom anytime at (859) 393-1293

Tom may be new to rapping but he’s not new to real estate!

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