The top reason some homes for sale get more interest than others is if the home looks good on screen via websites and apps. Make sure you are associated with a realtor and company who make your home stand out on the screen. The following are 3 ways you can get your home to have “Screen Appeal”…
Stage Your Space
The very first step is to declutter. You do not want to depersonalize your home but you want to neutralize it. Pack up the kid’s toys and box up your picture frames. You want the buyer to imagine themselves living in your home. The less stuff on display, the more spacious your rooms look. Research has shown that properties marketed with a floor plan receive up to 30% more interest than those without one. So, present potential buyers with a clear layout of your property. You can quickly draw up a floor plan, there are several apps online. Furniture placement should maximize space on the screen. Test photos will help to see if the current layout is good. As you set up a live video tour and chat walk-through, do it with a friend first to see that you have a clear path between furniture. And finally, clean and polish every surface in sight and replace all the light-bulbs. You will want the brightest rooms imaginable.
Virtual Staging, If Your Current Home is Empty
You can consider virtual staging. Staged homes tend to sell faster. You can purchase furniture. You just need a few pieces such as a couch, coffee table, and rug in the living room. You can always resell the pieces later. Another option is to try virtual staging which digitally adds furnishings to your space. There are many apps online, and they have come a long way they can make the home look very attractive.
Share the Images and Video
Share the images on websites, social media, and email marketing. In a survey of more than 4,000 homes, 68% of staged homes sold for at least 9% more than those of unstaged homes. So start showcasing your home online to generate more interest. Even when the worst of the pandemic is over, people are going to act cautiously and seek ways to avoid contact with others. Your agent can master your virtual tour approach. Virtual tours are serving a bit of a different purpose: to drastically reduce (and in a perfect world, eliminate) the number of physical showings a seller has to accommodate. With a cyber tour, buyers can get a better feel for the property as a whole rather than having to piece together individual snapshots in their minds.
Tom has 20+ years experience in helping his clients buy and sell properties. Tom is also great resource for trusted vendors that can help assess and fix a property before buying or selling it.
About Tom Reese
Helping my clients attain their dreams has been the foundation of my success. With my strong attention to customer service, I have earned my clients continued support and referrals. Put my enthusiasm and dedication to work for you!
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